Friday, August 03, 2007


What types of companies benefit from digital media design?


The simple answer is all kinds.

Very soon, almost every industry in today’s commercial marketplace will become aware of the power of digital media design. Digital media design represents the next step in video evolution—and possibly an entirely new direction for media in general. Digital media design unites computer memory with high resolution and high definition video, completing the first successful step toward the blending of computer technology and television that many have predicted will unite all media into one in the near future. In addition to its sophisticated and sheik aesthetic, digital media design offers tremendous commercial potential that represents value with imagery and combines presentation with highly visible, advanced technology.
Digital media design converts electronics to image and image to impression, thus making an emotional statement without argument or pretense. It’s as if the clear facts at hand speak louder than any words of persuasion your best sales person can muster!

Illuminations Lighting and Design’s home automation department has now begun to extend its service offerings into the commercial arena due to the growing demand for digital media design as a highly effective tool of advertising and showcasing both products and services. As an authorized distributor of home theater audio and video equipment of the highest commercial grade, and as Houston’s leading design firm multi-specializing in five aesthetic and technical disciplines, ILD offers this service to eclectic consumers, service industries, and high-end vertical markets.
Digital media design is not only increasing sales, but also sells more with less effort in a number of industries. Here are a few examples that illustrate the emerging trends in digital media designs.

Art Galleries
Many curators and art collectors have found that adding a projection screen to showcase impeccable images of rare works of art can be used in a number of promotional capacities. Pending grand openings of emerging artists can be silently—but prominently— showcased in an “upcoming events” presentation.

Museums
Archeology and historical specialists have discovered that bringing the past to new life through digital media design reintroduces our busy modern world to its myth poetic roots in an exciting, mesmerizing, and innovative fashion.

Hotels
High-end resorts are replacing print media with projectors and screens. This allows them to showcase in their hotel lobbies all the many amenities and special events located on their property. Guests walk into the lobby and see the entire grounds on the screen, making them want to see more in person.

Travel and Vacation Resorts
Timeshares sales have increased as well, and reputable timeshare companies have finally differentiated themselves from less well-thought-of competitors by offering slide shows to prospective buyers that clearly show them what they are being offered.

Many more industries are discovering the amazing potential of digital media design. Click here to read our full-length article on the subject and learn what ILD can do to help you advertise your value like never before…

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Sunday, December 31, 2006


Comparing HDTV 1080p and HDTV 1080i formats.



The latest hype in High Definition world seems to be about the new 1080p HDTV's. Lets a step back and see what 1080i and 1080p really means. On the surface there is no difference. They are identical in their resolution of 1920 x 1080 pixels. The difference comes under the hood, even though they both display the same resolution, 1080i refreshes screen in an interlaced manner, odd horizontal lines first and then even horizontal lines. This is all done at the refresh rate of a particular TV, normally 1/30 of a second. 1080p on the other hand refreshes the screen all at once. Hence the "i" stands for interlaced and "p" stands for progressive.

1080p in theory is considered better then 1080i because of its ability to refresh in a progressive manner, thus having a name of "Ultra-HD" or "Full HD". The ability to refresh screens at once makes for a crisp clean image, which is preferred for images in motion, like sports and fast action movies.

Having said this, the next question that comes to mind is what content is available in true 1080p format. And the answer to that question is: None. All the programming provided by cable or satellite companies is either in 1080i or 720p format. HD-DVD, Blu-Ray and Sony Playstation 3 are capable of outputting 1080p.

So why get 1080p?

Given the size increases in LCD and Plasmas, ranging from 13" to 101" from
quality manufacturer's like Samsung, LG, Sony, Runco and Marantz, the extra level of refresh rate will make a difference between a pixilated image and a clean smooth image once the 50" threshold is crossed. 1080p is currently the digital standard for filming digital motion pictures. Directors such as George Lucas shoot their digital films in this high definition mode to be shown in home theaters equipped with 1080p equipment.

Why not let the
home automation experts at Illuminations Lighting Design assist you with your home theater, surround sound, or HDTV plasma needs. They can be reached toll free at 800-863-1184 or online at www.illuminationslighting.com.

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We are a full service lighting design build firm specializing in residential and commercial indoor lighting and outdoor landscape lighting installation, service and maintenance as well as home automation, home theaters and lighting control systems.


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