Tuesday, July 31, 2007


Exceptional Media design entails much more than self-installing equipment in a room large enough to entertain family and friends…


Until recently, public cinema held second place only to concert halls in acoustical depth and variety. Because a cinema’s acoustical media is designed with speakers positioned both above and around the audience, (as well as underneath and on each side of the screen) different sounds emanate from different points in the room. Dialogue flows from the speakers in front of the screen to mimic real life speech. Sounds emanating from the surrounding set come from speakers positioned along walls and ceilings, creating the illusion that audience members are actually within the movie along side of the characters. This is extremely difficult-- if not impossible-- to duplicate with retail equipment and homemade media designs. Effective home theater acoustics require advanced, formal training in architectural theory and the acoustical qualities of specific construction materials. Only through a licensed distributor such as ILD can a homeowner acquire both the level of technical sophistication and the media design skills required to create a truly authentic, life-like surround sound experience.

High-end media design requires equal levels of interdisciplinary skills to truly rival the large screen and advanced color-rendering capabilities of a movie theater screen. No home theater screen equates in physical dimensions to the wall-sized screens in movie houses. As such, even the most sophisticated media design using the most advanced equipment has to compensate for this obvious difference in size with an illusion of vastness and a color rendering index that in many cases has to surpass theater screens to achieve the same optical effect. It takes a designer’s eye for proportion and perspective to know where in the room to position the screen so that the video itself appears to fill an entire wall even though the screen itself may not physically do so. It takes a technical expert in many discipline-- natural lighting, viewing angles, photo metrics, interior lighting and decorating, and advanced media design-- to know which type of projector and screen will work best with a particular home theater system.

As premier consultants serving all of greater Texas and specializing in high-end clientele throughout Houston, the media design services at Illuminations Lighting blend a sophisticated interdisciplinary skill set into a customized, highly individualized home theater experience. Media design entails much more than choosing equipment and self-installing that equipment in a room large enough to entertain family and friends. True media design consists of architectural and acoustical analytics, systematic analysis of natural and indoor lighting levels, and superior interior design skills that maintain aesthetic balance while delivering optimum technical performance. Throughout Houston’s premier neighborhoods, homeowners enjoy professional-grade equipment available only through specialty dealers such as ILD networked into sophisticated home automation controls that make wish command at the push of a button.

Click here to read more about this exciting blend of science, and art in this and many other related articles on our site.

For a personal consultation with our Director of Home Automation and Theater, call 713-863-1133 and ask to speak with our home automation department to schedule a free appointment.

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